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RAH

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RAH HUB

Rethinking Colour: A Fresh, Interdisciplinary Approach Beyond Outdated Theories

Colour is often viewed through an outdated lens, rooted in traditional perspectives that fail to account for the latest discoveries in fields such as neuroscience, biology, memory, consciousness, behaviour, and emotions, all of which are essential to understanding the human experience of colour.

This concise course, inspired by one of Andreea Hartea’s most acclaimed programmes, seeks to redefine how we perceive colour by introducing an innovative, interdisciplinary approach.

While it doesn’t claim to offer a definitive perspective, this course represents the most advanced understanding that we have today, a subject that is as complex, captivating, and abstract as the colours themselves.

On this page, you’ll find a selection of videos from the course, offering a glimpse into its insights and methodologies.

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All videos are in English, with subtitles available in Italian, Spanish, and Portuguese. You can choose your preferred language in the video player settings.

To access the full library and explore all available content, create a free account and unlock everything we have to offer.

RAH Talks & Interviews

TEDxRoma - The Colours of Your Identity

Raluca Andreea Hartea, through her relationship with art, explains how to stimulate the very deep levels of the psyche, to the point of bringing us to live significant emotional experiences. Above all, color is a neutral tool through which we can understand a very deep subconscious. The artist brings it out through a hypnosis method she designed. The result of her work, which stimulates the interest in the surrounding objects on the aesthetic level, will guide us, on an unconscious level, to an experience that links cognitive psychology, biology of perception, emotion and empathy.

Archiptoducts Design Talks - Color in Architecture: Between Sense and Sensibility

How to use color in architecture? This is the topic of the second Design Talk by Archiproducts. The cycle of talks continues with Arianna Lelli Mami and Chiara Di Pinto - founders of Studiopepe Design, Paola De Toni - Co-owner of La Calce del Brenta, Gabriele Salvatori - CEO at Salvatori, and Andreea Hartea Raluca - founder of RAH Colour Consulting.

If you're particularly interested in Andreea's insights on the RAH test, you can skip ahead to minute 30 to catch her interview.

The Color Authority Podcast - Color Abundance with Andreea Hartea

Andreea Hartea, founder of RAH Colour Consulting Studio, explores the deep psychological and emotional connections we have with color. With a background in visual arts, hypnosis, and neuromarketing, she developed the RAH Colour Test to help professionals select colors that resonate on a personal level. Through her research and international lectures, she promotes the subjectivity of color, emphasizing its unique impact on individuals. Now, she is creating a platform that offers professionals a personalized color consultant to enhance their work with clients.

RAH Platform Tutorials

Your First RAH Test

In this tutorial, we’ll guide you through taking your free RAH test as a new subscriber.

This firsthand experience will help you understand the process and the impact of the RAH method before using it with your clients.

RAH Platform Features

This tutorial provides a step-by-step guide to the RAH platform, showing you how to navigate the dashboard and use its features to manage projects, clients, and reports efficiently.

How to Read the RAH Report

Welcome to the RAH Report walkthrough! Today, I’ll guide you on how to read and interpret the report you receive after completing the RAH Colour Test.

Over the years, we’ve learned that the report reveals far more than just your client’s favourite colours, it offers a deep insight into their emotional connection with colours and how these influence their preferences.

How to Send a RAH Colour Test to Your Client and Which Colour Collection to Choose

Learn how to send a RAH Colour Test to your clients and select the appropriate colour collection for their results. This tutorial walks you through the process, ensuring you provide the best insights tailored to each client’s needs.

When to Choose Negative or Positive Test

The RAH Colour Test is designed to uncover deep emotional connections with colours, positive, neutral, or negative. To decide which test is right for your project, consider what you want to discover.

**Positive Test**: Helps identify colours that evoke joy and beauty, perfect for creating inviting environments or appealing designs.
**Negative Test**: Pinpoints colours that cause discomfort, crucial for avoiding unpleasant associations, especially in group settings.

Combining Multiple Tests for Family or Group Projects

In this video, learn how the RAH Colour Test helps couples and families merge their individual color preferences into a harmonious shared palette.

Discover how understanding each person’s chromatic identity can lead to design decisions that reflect everyone’s personality, ensuring that shared spaces feel balanced and personalized. This approach not only fosters collaboration but also helps avoid conflicts, making it easier for couples and families to create a home that truly represents them.

RAH Philosophy on Colour

Have You Ever Heard of the RAH Colour Test?

The RAH Colour Test is a groundbreaking tool that uncovers the deep, personal connections between colour and emotion. Developed over years of research in neuroscience, psychology, and perception, this advanced test reveals the shades that shape your aesthetic experience and well-being.

Unlike traditional colour theories, the RAH Colour Test is rooted in scientific principles like implicit associations and predictive brain processes, identifying how colours influence mood, perception, and emotional resonance.

Now fully digitalized after guiding thousands of professionals in its analog form, the test offers a revolutionary approach to understanding colour, not as a fixed rule but as a deeply personal and psychological experience.

Are you ready to unlock the colours that define you?

Unlocking Colour Preferences: A New Perspective on Predictability

In this insightful video, I dive into a groundbreaking Italian study I conducted, where I explored how well we can predict colour preferences using a subjective and personalized approach. Through the RAH Colour Test, I created tailored images that resonated deeply with participants, reflecting their unique colour identities.

Watch as I share the fascinating results of this study, where participants instinctively chose images that represented their true selves, proving that beauty is not universal, but deeply personal.

Join me as we uncover how colour can transform spaces into reflections of who we are.

How the RAH Test Brings Personal Spaces to Life

In this video, discover how the RAH Colour Test can revolutionize solo design projects by uncovering your personal chromatic identity.

We explore how this tool helps create spaces that resonate deeply with your happiest memories and emotions.

Learn how the RAH test simplifies the design process, making it easier to create personalized environments that truly reflect who you are.

RAH Test: Discover the Colours of Your True Self

Discover the transformative power of the RAH Colour Test, a method that reveals your true chromatic identity by tapping into the colours of your happiest memories.

In this video, we explore how this innovative tool, grounded in psychology and hypnosis, can help you create personalized spaces that truly reflect who you are.

Learn how the RAH Test simplifies the design process, saves time, and enhances well-being, leading to timeless interiors that feel uniquely yours.

Creating a Shared Identity: The RAH Test for Couples and Families

In this video, learn how the RAH Colour Test helps couples and families merge their individual colour preferences into a harmonious shared palette.

Discover how understanding each person’s chromatic identity can lead to design decisions that reflect everyone’s personality, ensuring that shared spaces feel balanced and personalized.

This approach not only fosters collaboration but also helps avoid conflicts, making it easier for couples and families to create a home that truly represents them.

RAH's Research Foundations

The True Power of Colour: Understanding Subjectivity

In this video, we explore the profound subjectivity of colour and how it shapes our perceptions and experiences. From the biological differences in how we see colour to the personal memories that influence our preferences, we’ll uncover why no two people see colour the same way.

Learn how past experiences shape our emotional responses to colour and why understanding this is crucial in design.

Whether you're creating a space, product, or art, recognizing the personal meaning behind colours can make all the difference.

Explore the Subjectivity of Colour and Create Personal Connections

Join me, Andreea, on a journey into the world of colour subjectivity, where we’ll explore how our personal experiences shape our perception of beauty. In this course, you’ll learn to create personalized colour palettes that reflect individual chromatic identities, perfect for interior design, art, fashion, and beyond.

Growing up in a politically uniform environment in Bucharest, and later immersing myself in the vibrant, diverse cultures of Palermo and Milan, I discovered how deeply colour influences our sense of belonging and well-being. This journey led me to research the psychological and perceptual impact of colours, culminating in the creation of the RAH Colour Test.

Through this course, you’ll gain valuable insights into interpreting colour preferences from a psycho-perceptive perspective, helping you craft spaces that truly resonate with your clients or yourself. Whether you’re in design, art, or any creative field, this course will transform your understanding of colour, making it a powerful tool for personal expression and connection.

Perception and Emotion: The Impact of Stendhal Syndrome and Neuroaesthetics

Dive into the profound effects of Stendhal Syndrome and the study of Neuroaesthetics in this video. We explore how art can deeply move us, sometimes even to the point of physical reactions, through the lens of Freudian psychologist Dr. Graziella Magherini's research.

Discover how personal history and unconscious associations influence our perception of beauty and our emotional responses to art.

This journey into the psyche reveals the intricate relationship between our past experiences, our brain's cataloging of these events, and how they shape our aesthetic preferences.

The Psychology of Spaces: How Our Environment Influences Us

Explore the intricate ways in which our surroundings influence our emotions and behaviors in this deep dive into Environmental Psychology.

Discover how everything from the architecture around us to the colors we choose for our homes affects our mood, productivity, and sense of belonging.

Learn about the psychological bond of attachment to places, and how personalization through color enhances our environmental experience, making spaces feel truly like home.

The White Myth: Uncovering the Impact of Colour on Well-being

Explore the profound psychological and physiological impacts of colour in our environments in this enlightening video.

Discover why the pervasive use of white, grey, and beige might be doing more harm than good, and how these colours can lead to a lack of stimulation and even psychological distress.

Drawing insights from Frank Mahnke's pivotal research, we delve into alternative colour strategies that enhance well-being and improve space functionality.

Colour in the Metaverse: Designing for Mental Well-being

As the Metaverse continues to evolve, it's becoming clear that color and design will play crucial roles in shaping these new digital environments.

In this video, we explore how architects and interior designers can leverage color to create virtual spaces that are not only visually stunning but also supportive of mental well-being.

Discover why mastering color in the Metaverse is key to building immersive, engaging, and safe digital experiences.

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