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The True Power of Colour: Understanding Subjectivity

In this video, we explore the profound subjectivity of colour and how it shapes our perceptions and experiences. From the biological differences in how we see colour to the personal memories that influence our preferences, we’ll uncover why no two people see colour the same way.

Learn how past experiences shape our emotional responses to colour and why understanding this is crucial in design.

Whether you're creating a space, product, or art, recognizing the personal meaning behind colours can make all the difference.

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