We collect the following information:

• From Professionals (Users):

  • Full name

  • Business name and Tax ID

  • Country of operation

  • Email address

  • Billing address

• From Clients of Professionals:

  • Name

  • Country of Birth

  • Age Range

  • Gender

• Usage Data:

  • Test results and platform usage patterns are collected for statistical analysis and feature improvement.

We use the collected information for:

• Providing and improving our platform’s features and services.

• Generating statistical insights on color preferences across demographics.

• Verifying user identity and ensuring compliance with our terms.

• Communicating with users about account status, updates, and support.

• Current Sharing Practices:

  • We do not sell or share personal information with third parties for independent marketing purposes.

  • We may share personal information with third-party service providers to perform functions on our behalf, such as:

    • Email communication (e.g., email automation platforms).

    • Payment processing (e.g., secure payment gateways).

• Service Provider Obligations:

  • These third parties are contractually obligated to protect your data and use it only for the intended purpose.

• Future Data Sharing:

  • In the future, anonymized, aggregated data may be shared for research purposes, but this will not include personally identifiable information.

We prioritize the security of your data by implementing:

• Encryption: All sensitive data is encrypted both in transit and at rest.

• Access Control: Only authorized personnel have access to personal data.

• Regular Security Audits: The platform undergoes periodic security reviews to ensure data safety.

• Personal Data: We retain personal information for as long as necessary to provide services and comply with legal obligations.

• Retention of Anonymized Data:
  After an account is deleted, we retain anonymized data collected through the platform (e.g., age, gender, and test results) for statistical analysis. This data is stripped of all personally identifiable information (PII) and cannot be traced back to any individual.

• Purpose of Retention:

  • To improve the accuracy and functionality of the platform.

  • To generate aggregated insights on colour preferences across demographics for research and development.

  • To identify trends that enhance the value of the platform for users.

• Protection of Anonymized Data:

  • The anonymization process ensures that no identifiable information is stored or shared.

  • Data is retained securely and is not subject to external access except for statistical analysis purposes.

• No Further Use:
  Anonymized data is never used for targeted marketing, sold, or shared in a way that could identify any individual.

Users have the following rights:

• Access: Request access to the data we hold about them.

• Correction: Update inaccurate or incomplete information.

• Deletion: Delete their account and personal data at any time. Anonymous statistical data will be retained.

• Opt-Out: Unsubscribe from marketing communications.

• Use of Cookies:
  We use cookies and similar tracking technologies to enhance your experience on our platform. These cookies help us:

  • Remember user preferences.

  • Analyze usage patterns to improve features.

  • Deliver personalized content where applicable.

• Types of Cookies Used:

  • Essential Cookies: Necessary for the platform to function properly.

  • Analytics Cookies: Help us understand user behaviour and improve the platform.

  • Functional Cookies: Allow customization of user experience.

  • Marketing Cookies: Deliver targeted content and measure campaign performance.

• Managing Cookies:

  • Cookie Consent Banner: Upon your first visit, you will see a banner allowing you to:

    • Accept all cookies.

    • Reject non-essential cookies.

    • Customize your cookie preferences.

  • Updating Preferences: You can update your cookie preferences at any time via the "Cookie Settings" link in the website footer.

  • Browser Settings: Most browsers allow you to block or delete cookies. Visit your browser’s help section for instructions.

• Third-Party Cookies:
  We may use third-party services (e.g., analytics providers) that set cookies on our behalf. These third parties are bound by agreements to handle data securely.

• Opt-In Requirement:

  • Users must explicitly opt-in to receive marketing communications, such as newsletters, updates, or promotional offers.

• Opt-Out Options:

  • Unsubscribe Link: Every marketing email includes an "Unsubscribe" link at the bottom, allowing you to opt out of future communications immediately.

  • Account Settings: Users can manage their communication preferences via the "Notifications" section in their account settings.

• Processing Time:
  Opt-out requests are processed promptly, typically within 10 days, in compliance with industry standards.

• Exceptions:

  • Opting out of marketing communications does not affect service-related communications, such as account notifications or billing updates.

We process your data based on the following grounds:

• Contractual Necessity: To provide services and fulfill our contractual obligations.

• Legitimate Interests: To improve and secure the platform.

• Consent: For optional features, such as marketing communications.

• External Websites:
  Our platform may include links to third-party websites or services for your convenience, such as partner organizations or resources. These sites operate independently, and we are not responsible for their privacy practices. We encourage you to review their policies before sharing any personal information.

• Third-Party Services:
  We work with trusted third-party providers to deliver certain features of our platform, including:

  • Payment Processing:
    All payments on our platform are securely processed through Lemon Squeezy, a third-party payment processor. Lemon Squeezy may collect and process personal and payment information, such as billing details, credit card information, and transaction history.

    • For more details on how Lemon Squeezy handles your information, please review their Privacy Policy.

  • Email Communication:
    We use SendGrid, a third-party email automation service, to manage and deliver emails, including account notifications, transactional messages, and promotional communications. SendGrid processes your email address and any necessary information to ensure reliable delivery.

    • For more details on how SendGrid handles your information, please review their Privacy Policy.

These third-party providers are contractually obligated to protect your data and process it only for the intended purposes in accordance with applicable laws.

• Updates:
  This policy may be updated periodically to reflect changes in our practices, technology, or legal requirements.

• Notification:
  Users will be notified of significant changes via email or platform notifications.

• Continued Use:
  By continuing to use the platform after updates, you agree to the revised policy.