Cuéntanos un poco sobre ti:
¿Qué te apasiona en la vida y quién eres profesionalmente?
I am a Visual Designer, and I help successful professionals and entrepreneurs translate the value of their business into an exclusive, unmistakable, and strategic visual identity that speaks directly to their ideal audience.
I love helping them make visible what they already have inside but struggle to see (and therefore to convey).
My goal is to elevate their brand perception, enhancing the customer experience and their positioning in the market.
¿Qué significa para ti el color y cómo lo utilizabas antes de descubrir el método RAH?
I have always been passionate about and fascinated by colours, even before starting my professional journey.
When I was studying architecture at university, I loved designing and playing with colours. That’s why, when I discovered this method, I was immediately and deeply captivated by it.
Before learning about it, I used to create colour palettes based on my own analysis and specific questions for the client.
"Every colour palette I present is met with joy, enthusiasm, and an eagerness to start using those colours right away. There are no doubts or second thoughts."
¿Qué valor pretendes ofrecer a tus clientes a través de tu trabajo?
Definitely Empathy.
To design truly aligned and authentic visual identities, I need to deeply understand the person behind the brand. Connecting and being open to listening is a fundamental part of ensuring the success of my work.
I want those on the other side to feel heard and fully represented by what they see once the project is complete.
Por último, sus reflexiones personales: ¿Qué esperanzas tiene para el futuro de su sector?
I hope that more and more personal brand designers like me choose to integrate this type of test into their process.
It would lead to more professionals feeling happy and grateful for the visual identity they use to promote their business.
¿Cómo ha transformado el método RAH su enfoque del diseño?
Integrating the RAH Test into my process has allowed me to bring immense value to the professionals and entrepreneurs who turn to me for their Visual Identity.
Every colour palette I present is met with joy, enthusiasm, and an eagerness to start using those colours right away. There are no doubts or second thoughts. This happens because, thanks to the test, I can understand not only my clients' conscious preferences but, more importantly, their unconscious ones, those they often aren’t even aware of.
As I often say, I’m no longer the one creating the palettes; they are.
¿Qué valor pretendes ofrecer a tus clientes a través de tu trabajo?
Definitely Empathy.
To design truly aligned and authentic visual identities, I need to deeply understand the person behind the brand. Connecting and being open to listening is a fundamental part of ensuring the success of my work.
I want those on the other side to feel heard and fully represented by what they see once the project is complete.