Tell us a bit about yourself:
What are you passionate about in life, and who are you professionally?
I’m Valeria Russo, a RAH Colour Consultant and CMF Designer. Over my 10 years of experience as a designer, colour has always been the common thread connecting all my work, eventually becoming the focus of my personal brand, HALOI Consulting.
Through HALOI, I assist designers and artists in choosing colours and materials that not only enhance their projects but also promote the well-being of the people who will experience them.
What does colour mean to you, and how did you use it before discovering the RAH method?
For me, colour is the superhero element of design: it can be quiet and invisible, but it can also shout and demand attention.
We see colour with our eyes, but it touches us deeply. It evokes emotions, and we simply can’t do without it.
"The RAH approach not only eliminates the fear of using colour but also makes colour choices more confident and intentional."
Quale valore intendi offrire ai tuoi clienti attraverso il tuo lavoro?
I believe the mission of every designer is to improve people’s lives, both practically and psychologically. For this reason, the value I offer is design centred on well-being, where colour becomes a strategic tool to create emotional connections and enhance the quality of spaces or products.
My goal is to guide clients towards conscious colour choices that make people truly feel at home.
Finally, your personal thoughts: what hopes do you have for the future of your field?
I hope the future of design increasingly embraces awareness in colour and material choices, so that every project can truly improve people’s well-being. Let’s create spaces and objects that are not only functional but also emotionally in harmony with those who live with them.
How has the RAH method transformed your approach to design?
Before discovering the RAH method, I used colour based on objective guidelines, primarily rooted in traditional colour psychology. Today, thanks to the RAH Test, I can deeply explore each person’s unique colour preferences. This approach not only removes the fear of using colour but also makes colour choices more confident and intentional, enabling everyone to recognize and embrace their favourite colours with assurance.
What value do you aim to offer your clients through your work?
I believe the mission of every designer is to improve people’s lives, both practically and psychologically. For this reason, the value I offer is design centred on well-being, where colour becomes a strategic tool to create emotional connections and enhance the quality of spaces or products.
My goal is to guide clients towards conscious colour choices that make people truly feel at home.