Tell us a bit about yourself:
What are you passionate about in life, and who are you professionally?
I’m Valentina Barreca, a designer and founder of Playgrafica.
Since 2013, I’ve been helping startups and solopreneurs communicate their value effectively.
Through a strategic approach to design, I create visual identities and websites that are not only visually appealing but also deliver tangible results in terms of visibility and conversions.
What does colour mean to you, and how did you use it before discovering the RAH method?
Colour is the first impression a brand leaves. In the past, I used colour psychology and physical swatches to guide my clients in selecting the ideal palette. Today, thanks to the RAH method, I’ve refined my process to offer an even more engaging experience and achieve much more precise results, creating palettes that perfectly reflect each individual.
"Thanks to the RAH method, I’ve refined my process, offering an even more engaging experience and much more precise results."
Quale valore intendi offrire ai tuoi clienti attraverso il tuo lavoro?
My goal is to help clients earn the trust of their potential customers from the very first impression and become competitive even in a saturated market. I design strategic and impactful visuals that communicate professionalism and reliability, empowering new businesses to compete with established brands and build a strong reputation from the start.
Finally, your personal thoughts: what hopes do you have for the future of your field?
I hope that everyone looking to start a startup or a solo business finds their “Why” and learns to communicate it with unique palettes capable of evoking emotion and convincing people who share their values. Colours have a powerful language that resonates through the subconscious, let’s master it with care.
How has the RAH method transformed your approach to design?
The RAH method has revolutionized my approach by allowing me to work more efficiently. In just 40 minutes, I create unique, tailored palettes with incredible precision, offering an exciting experience and impeccable results, all remotely.
What value do you aim to offer your clients through your work?
My goal is to help clients earn the trust of their potential customers from the very first impression and become competitive even in a saturated market. I design strategic and impactful visuals that communicate professionalism and reliability, empowering new businesses to compete with established brands and build a strong reputation from the start.