Tell us a bit about yourself:
What are you passionate about in life, and who are you professionally?
I’m a designer and brand lover with over 15 years of experience. I specialize in brand positioning and identity design, act as a strategist for creating Unique Experience Propositions, and, of course, I’m a RAH© Colour Test consultant!
I’m a creative, I value time, I fight against injustices, and I’m always in awe of rainbows.
What does colour mean to you, and how did you use it before discovering the RAH method?
As a designer, colour has always been a powerful language for me, used to convey emotions and values. Before the RAH Colour Test, I used colour as an aesthetic and symbolic element, exploring combinations that "looked good" and maintained visual coherence based on standard colour-matching studies.
"With the RAH method, everything has changed! I’ve discovered how colour becomes the key to unlocking emotions."
Quale valore intendi offrire ai tuoi clienti attraverso il tuo lavoro?
Today, I design brand identities and communication strategies tailored for professionals and small brands. I help them transform their identity into real experiences by building authentic and memorable connections with their audience. To do this, I use a strategic and creative approach that combines design, empathy, and sustainability.
Finally, your personal thoughts: what hopes do you have for the future of your field?
I hope for a future where authenticity and sustainability become the foundation of every brand. A future where small businesses and independent professionals are recognized for the unique value they bring, creating a positive and lasting impact in their communities and improving the world we live in.
How has the RAH method transformed your approach to design?
Everything has changed! I discovered how colour becomes a key to accessing emotions. With the RAH Colour Test, I’ve introduced a unique tool to identify the colours capable of triggering well-being and harmony in individuals. This allows me to create personalized and authentic visual identities where clients recognize themselves and feel aligned with their communication, creating the best conditions to share their work.
What value do you aim to offer your clients through your work?
Today, I design brand identities and communication strategies tailored for professionals and small brands. I help them transform their identity into real experiences by building authentic and memorable connections with their audience. To do this, I use a strategic and creative approach that combines design, empathy, and sustainability.