Tell us a bit about yourself:
What are you passionate about in life, and who are you professionally?
Hi! I’m Gabriele Omar Lakhal, a freelance designer and marketer with an insatiable curiosity for everything related to visual communication and the human experience. Professionally, I work at the intersection of strategic design and marketing, helping brands and professionals find their authentic voice in the digital noise.
My passions? Art in all its forms, from contemporary galleries to urban graffiti. I devour books on design thinking and collect cultural experiences. When I’m not in front of the computer designing, you’ll likely find me in a café scribbling ideas in a notebook or exploring vintage markets in search of pieces that tell a story.
The truth is, I live for connections: between ideas, cultures, and people. With my Italian and Tunisian roots, I’ve developed a multicultural background that gives me a unique perspective and fuels my approach to design. It’s not just about aesthetics but about building bridges between brands and their audiences.
What does colour mean to you, and how did you use it before discovering the RAH method?
Before discovering the RAH method, colour was primarily a strategic tool based on standardized models. I followed classic colour psychology theories, studied industry trends, and applied universal principles. These were valid but often lacked the personal and emotional depth I now recognize as essential.
I approached colour using two main methods: competitor analysis and traditional psychology (like “blue conveys trust” or “red means energy”), along with the client’s personal preferences. It worked, but I now see that approach as limiting and sometimes superficial. It didn’t tap into the deeper, more individual experience of colour.
To me, colour was a powerful language, but one I spoke with a limited vocabulary. It was based on conventional meanings, not authentic and emotional connections.
"The result? Projects that are not only visually striking, but that create emotional connection and lead to better conversions."
Quale valore intendi offrire ai tuoi clienti attraverso il tuo lavoro?
The greatest value I offer is the translation of my clients’ essence into a visual language that resonates emotionally with their audience. I don’t just create visually appealing designs. I build visual ecosystems that speak directly to the heart.
With over 15 years of experience, I help my clients stand out not by shouting louder but by communicating more authentically and strategically. My approach combines UX design, brand strategy, and colour psychology to create identities that not only attract attention but also convert visitors into clients.
What clients appreciate most is my transparency and attention to detail. I personally oversee every step of the process, ensuring that each project meets the highest standards and aligns with both user needs and business goals.
Finally, your personal thoughts: what hopes do you have for the future of your field?
I hope our field evolves toward more personalized and less standardized approaches, where visual identities are no longer interchangeable products but unique expressions of a brand’s soul.
I envision a future where design is no longer viewed as decoration but recognized as a strategic tool for human connection and meaningful growth. A future where strategy and creativity, data and intuition, function and emotion all work together.
My curiosity keeps pushing me to explore new methods and technologies. My goal is always to create solutions that don’t just look good, but that truly work. Because in the end, that’s what matters: helping clients achieve their goals through targeted, strategic design that truly represents them.
How has the RAH method transformed your approach to design?
The RAH method completely changed how I approach design. It shifted my process from following universal rules to focusing on individual experiences.
Instead of relying on colours that "should work," I now work with colours that genuinely resonate with the person. I realized that every client brings a personal archive of emotional associations and memories tied to colours. These are more powerful than any generalized theory.
RAH added depth to my creative process. I no longer build colour palettes based on trends or industry conventions. I create visual experiences that draw from the client’s own joyful memories, sparking immediate recognition.
The method also gave me a scientific foundation for what used to be pure intuition. I can now support creative choices with concrete insights into how specific colours emotionally affect the client and help them stand out from their competitors.
The result is visual identities that don’t just look good. They create an emotional connection and deliver better conversions.
What value do you aim to offer your clients through your work?
The greatest value I offer is the translation of my clients’ essence into a visual language that resonates emotionally with their audience. I don’t just create visually appealing designs. I build visual ecosystems that speak directly to the heart.
With over 15 years of experience, I help my clients stand out not by shouting louder but by communicating more authentically and strategically. My approach combines UX design, brand strategy, and colour psychology to create identities that not only attract attention but also convert visitors into clients.
What clients appreciate most is my transparency and attention to detail. I personally oversee every step of the process, ensuring that each project meets the highest standards and aligns with both user needs and business goals.