Tell us a bit about yourself:
What are you passionate about in life, and who are you professionally?
I am a Visual Designer, and I help successful professionals and entrepreneurs translate the value of their business into an exclusive, unmistakable, and strategic visual identity that speaks directly to their ideal audience.
I love helping them make visible what they already have inside but struggle to see (and therefore to convey).
My goal is to elevate their brand perception, enhancing the customer experience and their positioning in the market.
What does colour mean to you, and how did you use it before discovering the RAH method?
I have always been passionate about and fascinated by colours, even before starting my professional journey.
When I was studying architecture at university, I loved designing and playing with colours. That’s why, when I discovered this method, I was immediately and deeply captivated by it.
Before learning about it, I used to create colour palettes based on my own analysis and specific questions for the client.
"Every colour palette I present is met with joy, enthusiasm, and an eagerness to start using those colours right away. There are no doubts or second thoughts."
Quale valore intendi offrire ai tuoi clienti attraverso il tuo lavoro?
Definitely Empathy.
To design truly aligned and authentic visual identities, I need to deeply understand the person behind the brand. Connecting and being open to listening is a fundamental part of ensuring the success of my work.
I want those on the other side to feel heard and fully represented by what they see once the project is complete.
Finally, your personal thoughts: what hopes do you have for the future of your field?
I hope that more and more personal brand designers like me choose to integrate this type of test into their process.
It would lead to more professionals feeling happy and grateful for the visual identity they use to promote their business.
How has the RAH method transformed your approach to design?
Integrating the RAH Test into my process has allowed me to bring immense value to the professionals and entrepreneurs who turn to me for their Visual Identity.
Every colour palette I present is met with joy, enthusiasm, and an eagerness to start using those colours right away. There are no doubts or second thoughts. This happens because, thanks to the test, I can understand not only my clients' conscious preferences but, more importantly, their unconscious ones, those they often aren’t even aware of.
As I often say, I’m no longer the one creating the palettes; they are.
What value do you aim to offer your clients through your work?
Definitely Empathy.
To design truly aligned and authentic visual identities, I need to deeply understand the person behind the brand. Connecting and being open to listening is a fundamental part of ensuring the success of my work.
I want those on the other side to feel heard and fully represented by what they see once the project is complete.